Trolls World Tour

While working at Vicinity retails centres in Australia we had joint partnerships with DreamWorks and Disney. Trolls was one of them. I worked closely with the team to design a co-brand between the Trolls and Vicinity Centre to roll out a campaign launch for the Trolls movie across our centres nation wide. We designed an activation space where shoppers could interact with the space and the Troll material with a simple click of their phone. I designed everything from online and print assets to marketing material and event/activation design. Unfortunately due to covid-19 we couldn’t go ahead with our activation design but the marketing materials that were used as the introduction were still used.