Cubro Aged Care Seating Campaign

This year at Cubro, we launched a major campaign for a new line of high-end, multi-medical chairs designed specifically for rest homes across New Zealand. The goal was to showcase these chairs to potential customers and buyers, encouraging them to feature them in their aged care facilities. The response was overwhelming – we sold out within a month of launching and have since maintained a waitlist.

I was responsible for the entire creative process, from developing the campaign's look and feel to art directing the photoshoot. I also created all the marketing collateral for the product launch, including EDMs, email signatures, social media ads, a lookbook, and a digital proposal for businesses to use. Throughout the project, I kept the design fresh, elegant, and clean, ensuring it stayed true to our brand guidelines while also complementing and highlighting the chair range. My goal was to make the product stand out from competitors and capture the attention of our target audience through my compelling designs.